Your customers are your best salespeople, telling of their experiences with your company in their own words. Your customers have unparalleled credibility and selling power. Videos are the best way to share their experience with your audience.

Visual images are like duct tape, they stick to you long after words are forgotten. Video takes visual memory to the ultimate level, integrating two of our most prominent senses – sight and sound – to deliver messages with staying power. According to national research conducted by the Wharton School of Business, consumers are 72% more likely to purchase an online product when video is used.

In the past year, many online lead generation companies have released statistics and reports detailing how adding product or testimonial videos can increase conversion rates, customer interaction, and overall ROI. Here’s a look as some of the numbers: In early 2010, TriMark added a click-to-play customer testimonials video to all Window World PPC landing pages. Within a month, they began to see lead conversion increases of 20% from those specific sites.

For years, Th!nkCreative has been successful at producing sales videos to help companies promote their products and services. Our clients have included Honeywell, Deluxe, Medica, Buhler and many more. But we know the biggest driver to online success is content.

Th!nkCreative introduces our new education program that teaches business owners how to be more successful in online marketing. We educate companies on the 5 biggest mistakes in online and social marketing, teach them how to avoid them, and give them tools to generate consistent ROI. Here’s what we do.