If you ask business owners where they get most of their new customers, they’ll usually say word-of-mouth. A parent at a kid’s baseball game tells you about a great product she found, or friends invite you to a cool restaurant they discovered. It’s also the part of marketing that businesses feel they have the least control over.

Your customers are your best salespeople, telling of their experiences with your company in their own words. Your customers have unparalleled credibility and selling power. Videos are the best way to share their experience with your audience.