Minnesota School of Business/Globe University
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Objective
The Minnesota School of Business wanted to achieve increased attendance at their new student’s Open House and to use their email database of high school seniors and college-bound students in an interactive way.
Media Strategy
Reach college-bound students in their inbox with interactive eMessage Videos to invite them to complete an online open house RSVP and click links to their website landing pages for more information.
Creative Execution
Email open rates exceeded 13%. The eMessage Video achieved up to a 36% click-through rate. Over 1,280 clicked through to their website and 88% were new visitors to the site. Achieved goal of increased attendance at the Open House event.
What the Client Says
"The eMessage video is one-of-a-kind and captures attention in the inboxes of our college-bound target audience. We are totally pleased with the attendance at our event and the success of the campaigns reach to our prospects. We’ll continue to use this eMessage technology for recruiting to set ourselves apart from the clutter of email. The Facebook connection in our eMessage was a big hit with our young audience. With a consistent eMessage and online marketing strategy we'll help fill the pipeline of our recruiters and increase overall college attendees."
Mark Myhre, Creative Director
Minnesota School of Business/Globe University
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St. Cloud Area Convention and Visitor's Bureau
eMessage Video generates 47% click-through rate and drives 81% new visitors to website.
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Objective
The CVB’s goal was to build awareness and engagement with consumers age 30-70 through interactive emails, video and their website to build click-through rates and page views encouraging travel within Granite Country.
Media Strategy
Reach travel-ready consumers in their inbox with interactive eMessage videos to drive consumers to the website landing pages for more information.
Creative Execution
Email open rates exceeded 15%. eMessage Video achieved a 47% click-through rate. New website had an average of 6-page post clicks per visitor with an 81% new visitor rate.
What the Client Says
"Our eMessage and integrated Road Trip marketing campaign created interactive engagement and reached our email database multiple times at less than half the cost of direct mail and 5 times more effectively. With a click- through rate of 47%, it generated over 3 times the response compared to other emails broadcasted to the same list. We were able to achieve a high click-through rate while sharing Road Trip ideas to would-be travelers."
Julie, Executive Director
St. Cloud Convention & Visitor’s Bureau
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Tischler Wood
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Objective
Tischler Wood is a high-end wood crafter that was perceived by prospective customers as primarily a cabinet maker. The objective was to redefine their brand image to better reflect their diverse services and their quality, German craftsmanship.
Media Strategy
Revise the Tischler website to make it more brand-building and visually appealing. Create a capabilities brochure to highlight services and redesign the business cards to match the new brand image.
Creative Execution
The new website is a visual showcase of Tischler’s work. The landing page features call outs for each of their primary craftsmanship focuses. The site includes galleries for each area along with a call to action to request a quote.
What the Client Says
"The staff at ThinkCreative Media Works have been wonderful to work with. They made the experience of creating our website virtually stress-free. They demonstrated great patience as we thought through each and every detail, in addition they offered valuable input to ensure we obtained our objectives. The final product, our beautiful and effective website, new business cards, brochures and mailers speak to ThinkCreative’s 100% guarantee. The response from our clients has been extremely positive. I feel the product and service I received was a very full value for the money. It has been a pleasure working with the folks at ThinkCreative!"
Bryan Becker, President / CEO
Tischler Wood
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Viking Log Furniture
Th!nkCreative's CMS solution allows Viking to add over 50 pages to their new website.
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Objective
Viking’s goals were to; unify its three individual, product line websites; improve the brand image; allow for future e-commerce expansion; and have more control of making content updates internally.
Media Strategy
Develop a single website, with an online catalog, utilizing Th!nk CMS Website Technology.
Creative Execution
Th!nkCreative redesigned the website to create a Northwoods image, including product images in pine forest backgrounds, and log trim. After developing the first 25 pages of the site, Viking staff was trained, then completed over 50 additional pages utilizing the CMS technology.
What the Client Says
"The Th!nkCreative staff was able to take all our ideas and design a website that dramatically improved our image while making our web site easy for visitors to navigate. Everyone here loves how easy it is to change content, add pages, and manage our site. Th!nkCreative has a talented staff that is great to work with."
Mike Legatt, President
Viking Log Furniture
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Stearns County
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Objective
Ensure that visitors to the new Stearns County website have a clear understanding of its new features and the process of creating it. Educate residents on the new social communication tools and variety of online services available.
Media Strategy
Create an engaging series of online videos to clearly communicate the features and benefits of the site.
Creative Execution
Three videos were created; one provides an overview of the site, the others focus on Online Services and the new Community section. The videos feature an online spokesperson shot on green screen, with images of the new site behind him.
What the Client Says
”I was impressed with Th!nkCreative’s talented staff and quick turn around. They provided lots of ideas and handled the project from start to finish in the tight timeline we needed. They are all top notch and such a great team. Thank you for delivering beyond my expectations.”
George McClure
Stearns County
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Stearns County Quarry Park
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Objective
Quarry Park is the only recreational park of its kind in Minnesota. The objective is to raise awareness of the park and highlight its diverse recreational opportunities.
Media Strategy
Create a video that can be used across all marketing media to promote the parks many features. An online interactive map will be developed to illustrate activity areas and trails within the park.
Creative Execution
The interactive map allows visitors to toggle between their choice of activities and seasons. It even provides mini-video tours of the select areas and an optional satellite view. The promotional video engages audiences while showing people enjoying the park in many ways.
What the Client Says
"Th!nkCreative have been wonderful to work with. Their design of an attractive, interactive map and promotional video for Quarry Park provided us the tools to highlight the parks many features. They continually offer their input and provide us the solutions we need."
George McClure
Stearns County
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High Impact Training
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Objective
Update their website to better reflect the professional, high-energy training they provide and appeal to students and faculty in the college and university market. Allow High Impact to have full control of future updates.
Media Strategy
Design a dynamic, energetic website that showcases each speaker in a unique way. Develop the site utilizing Th!nk WebGenius CMS Website Technology to allow for full client control of updates, optimization, adding pages, and more.
Creative Execution
The site is an explosion of color and visual impact. The rotating Flash banner is full of high-energy imagery and highlights key benefits. Each speaker profile includes video and social media links.
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Minnesota National Bank
New identity for community bank clearly defines new brand image and positioning.
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Objective
Develop a new name, identity and brand image for the bank after it acquired two branch locations. Develop a creative strategy and marketing strategy to attract new customers and help retain current customers during the transition. Update all marketing materials.
Media Strategy
Create a new identity package, design a series of newspaper ads, develop a direct mail campaign. Brochures and signage were redesigned for each location. Provide staff training on the creative and marketing positioning.
Creative Execution
Once the name Minnesota National Bank was selected the logo was developed. The ad campaign positions them as financial experts with Minnesota values. Ads feature a consistent rich background and “fatherly advise” sayings.
What the Client Says
"Th!nkCreative has been a valued partner of Minnesota National Bank as we transitioned through adding branches and changing our name. The helped us create a brand identity and creative strategy that truly reflected the values that we represent. I would definitely recommend them."
Paul Skorheim, CEO
Minnesota National Bank
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Miller-Carlin Funeral Home
Updated website provides funeral home with new e-commerce and obituary features and more control.
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Objective
Give the website a fresh look. Add an obituary section that includes the ability for guests to leave comments, get visitation information, watch a video, and send flowers or gifts through an e-commerce section. Allow for client to make updates.
Media Strategy
Develop the website in Th!nk CMS Website Technology with an integrated e-commerce solution.
Creative Execution
The new site features a warm, compassionate feel with Flash banner images highlighting key benefits. The obituary and ecommerce areas work seamlessly. An online form was also created to assist visitors with pre-planning.
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Lake Wobegon Trail
New bike trail website allows for easy event registration, content updating, and revenue generation.
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Objective
Create a regional resource to promote the Lake Wobegon Trail and surrounding communities. Develop an online event registration system with payment options to reduce volunteer time needed. Create a way to generate revenue.
Media Strategy
Develop an ecommerce website, with Th!nk WebGenius CMS Technology, that includes event registration and banner ad integration. The site will also include a map, blog, survey ability. Future e-newsletter registration is also planned for.
Creative Execution
The site was designed to reflect the imagery from Garrison Keillor’s Lake Wobegon stories. It features an event calendar and news items. An initial event registration was set up for the Caramel Roll Ride. Banner ads were integrated with Google for easy management and additional revenue.
What the Client Says
"Thank you very much for your efforts, insight, suggestions and support getting our new website up and running. It is has been a wonderful experience and I look forward to using the website to help us promote the use the Lake Wobegon Trail and to help promote local businesses and events along the trial. I will be recommending Th!nkCreative and its services to anyone who is looking for a first class web developer and marketing partner."
Cliff Borgerding, President
Lake Wobegon Trail
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Mankato Clinic
Advanced CMS solution provide clinic with updated image, reliability and internal control.
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Objective
Mankato Clinic’s goal was to get an updated design that clearly highlighted key areas within the clinic. They also wanted a CMS system that was reliable and didn’t require the need for an internal “webmaster”.
Media Strategy
Develop the site utilizing Th!nk WebGenius CMS Technology. The system is very advanced, allows for future expandability, and requires minimal training for use by staff.
Creative Execution
The new website conveys a clean feel with heart-warming images of care. The design makes it easy for visitors to navigate the site and find what they need. Internally, key staff members were trained within a few hours and were immediately able to make updates.
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Safe Communities
Emessage Video generates 47% click-through rate and drives 81% new visitors to website.
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Objective
Design a website consistent with previous marketing material to appeal to teen drivers. Develop an online registration system for a unique Drive Wright program tied in with area law enforcement.
Media Strategy
Utilize outlined graphic images and bold headlines in an easy-to-navigate design. Registration system links directly from main pages.
Creative Execution
Tremendous savings was realized by Safe Communities and county staff through the efficiency of the online payment and class registration system. The website has consistently high traffic providing information to raise awareness of driving issues.
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Great Theatre
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Objective
Create a consistent brand image across all media for a children’s community theatre. Increase season membership and summer camp attendees. Develop an online summer camp registration system to save staff hours.
Media Strategy
Establish a season brochure to encourage season ticket sales. Improve overall design of marketing pieces using professional illustration. Create website with easy-to-use online registration system.
Creative Execution
In just over five years season ticket sales jumped from 64 to over 3,500 members. Summer camp registration increased to over 1,200 campers each year while saving over 100 hours vs. manual registration.
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