How do I ensure that Sales Videos/ Infomercials generates qualified leads?
By utilizing opt-in marketing and email lists, the Sales Videos/Infomercials can be designed and targeted to a pre-qualified audience. The 3.5 minute video gives ample time to provide an overview of your product or service and outline who can benefit from it the most. This means that most viewers who watch the video and contact you have a strong interest in what you offer.
How can I measure the effectiveness of the video?
Your video will bring qualified viewers to your email, phone and more. The call-to-action links you determine can direct prospects to get further information in multiple ways. And, unlike most traditional media, the effectiveness of the Sales Videos/Infomercials can easily by tracked online as well. By adding our real-time website tracking technology you can measure the number of times your video is viewed in real time, how often it is forwarded, or what call to action the viewer takes. This makes it easy to determine the effectiveness of your investment.
How often can I use Sales Videos/ Infomercials Video?
Direct mail campaigns are often used only once, while print ads have additional costs every time they are published. In contrast, The Sales Videos/Infomercials is a one-time investment that can continue to bring returns week after week, month after month, even year after year. We can even extend your video's life with periodic updates at a minimal cost.
What is the cost-per-lead of Sales Videos/ Infomercials?
An appearance at a tradeshow may cost upwards of $30,000 – not to mention a several-day time commitment and the inconvenience of traveling with equipment. On top of that, a trade show generates perhaps 50 qualified leads, of which only 5-10 may close. Five or ten new customers for upwards of $30,000. That’s $3,000 to $6,000 per sale. In comparison, the return on investment from the Sales Videos/Infomercials is dramatically higher, and because of its long life and many uses, the cost-per-lead continues to go down to as little as $5-$10 per sale.
How can Sales Videos/ Infomercials help close sales?
Every company recognizes different needs as they assess their sales pipeline: some need to acquire leads, and others need help closing them. Our marketing team can help design and target your video's message to remedy the specific issues that are slowing down your sales pipeline.
Now that I have a video, can you help me market it?
Your Sales Videos/Infomercials is a valuable tool, but we know that if no one sees it, it can’t be effective. That’s why we created an integrated approach designed to ensure that your video is seen by more prospective customers, so that it can be as effective as possible.