A practical marketing casebook
Think Creative Media Works examines how a product video communicates value, how a CMS supports a growing website, and how a brand carries one clear promise across email and advertising. The casebook brings those disciplines together through documented projects and original creative studies.
How to read the studies
Documented case studies analyze external projects. Source links lead to the project creator, company or published technical account. Reported figures belong to the original study and do not establish a guaranteed result for another business.
Creative studies develop proposed concepts for websites under shared ownership. Their scripts, content models and campaign plans illustrate an approach. They describe proposed work and proposed measurement, with no invented execution or performance results.
Ownership & project credits
This is an independent site under new ownership. It is not operated by the former Think Creative Media Works agency, Dan Terres, or the authors of the historical social profiles. The current site does not claim their clients, portfolio, credentials or results.
Some creative studies examine websites under shared ownership. The related websites linked in this edition are Driving Test Guide and How2GetIt. External campaigns are analyzed for educational purposes; their brands and creators retain credit for the work.
Evidence & corrections
Each study separates what a source reports from our analysis. Campaign periods appear where established; source-check and publication dates describe this new edition. Browse the source directory or send a correction with the passage and a reliable reference.