Video production, websites and digital marketing. Read the brief, examine the choices, and follow the evidence behind the result.
31 studies
A reading of Oura’s October 2026 campaign, which turns the ring’s small scale and hand placement into a practical miniature world, with production lessons for channel planning, accessibility and honest measurement.
Read the case studySandwich turned its initial skepticism about Slack into the launch film’s story: a real team, in its own office, tries a product it did not think it needed. The documented choices offer a useful model for making an unfamiliar B2B service legible through a visible work problem and a credible change of mind.
Original storyboard + working filesRead the case studyCorey Ward’s account of Figma’s Gatsby and Sanity marketing site describes a page builder that gave editors room to assemble campaign pages, alongside forms, localized content, and a searchable blog. The case points to a practical design challenge: let marketers make meaningful page choices while keeping structure, accessibility, and publishing behavior governed by a component system. A proposed product-section block and launch-page acceptance task show how to turn that balance into an editorial workflow.
Original diagram + working filesRead the case studyIn 2019, Johnson Banks and Duolingo extended the character of Duo beyond the app by shaping a wider identity around a bespoke typeface. The work shows how distinctiveness can come from consistent relationships among brand elements—and suggests practical ways to test and hand off that system.
Read the case studyA reading of how The Epic Split turns a product promise into a visible demonstration, and how smaller teams can test whether viewers remember that promise beyond counting views.
Read the case studyVodafone's reported landing-page experiment isolated performance optimization from visual and functional changes. Its measured business results are evidence from that test, not a forecast for another site.
Original diagram + working filesRead the case studyA look at COLLINS’ documented effort to organize Mailchimp’s broader offering, with practical ways to assess whether portfolio architecture helps small businesses understand what to choose.
Read the case studyThis proposed creative study outlines a 45-second explainer for a US driving preparation website, following a fictional learner seeking state-specific preparation. The storyboard is a concept only; no video, test or conversion result is claimed.
Original storyboard + working filesRead the case studyA proposed information hierarchy for location-based water-temperature readings, emphasizing observation time, source, units, context, and accessible unit switching. This concept study makes no claims about safety, water quality, conversions, or measured improvement.
Read the case studyThis proposed brand-positioning study for BestBuild explores how a videogame builds site could make its promise easier to understand. It presents draft messaging and a way to evaluate comprehension; it does not describe a completed rebrand or measured result.
Original diagram + working filesRead the case studyIn 2021, Airbnb introduced Made Possible by Hosts, a video series built from photographs of guests staying in host homes. The campaign framed hosting as the setting for meaningful time together. Its documented approach offers a useful lesson in turning still images into an experience narrative—and a practical model for a smaller hospitality brand planning its own image-led story.
Read the case studyA documented Aston University open-day email campaign used personalized interactive video, with Waterfall reporting a 12.5% click-to-open rate. This study examines message continuity and proposes ways to test the next step without treating that rate as a proven lift.
Read the case studyBlendtec documents its Will It Blend? campaign around a blender demonstration and a recurring question. This study considers the strengths and limits of that repeatable premise, then proposes a safe everyday-use series with measures for product understanding.
Read the case studyJKR’s Burger King rebrand was framed as a response to a changing food and restaurant experience. Its documented identity applications offer a useful basis for examining how a visual system can travel across daily brand touchpoints—and what a careful next-stage review could test.
Read the case studyDemo Duck’s work with DuckDuckGo combined social-native concepts, direct product messaging, a remake of an earlier comparison film, and extensive deliverable versioning. The documented production shows how a video family can support experimentation. A proposed variant matrix makes each comparison more interpretable by changing one creative dimension at a time.
Read the case studyThis original concept study proposes a path from an item-acquisition search to an optional email follow-up for How2GetIt. The illustrative page and three-message sequence are proposals; no newsletter feature, subscriber list, test or lead lift is documented.
Original diagram + working filesRead the case studyA practical reading of HubSpot’s reported use of personal videos and feature playlists, with a sample script and a measurement plan that avoids treating vendor examples as universal evidence.
Read the case studyLEGO’s 2019 Rebuild the World launch built a film around familiar play rules: a rabbit and hunter move through a world shaped by LEGO-like transformations, oversized objects and toy-derived characters, animals and vehicles. That product logic gives the campaign a coherent visual language across formats. A proposed review method shows how production teams can protect that connection through continuity, short edits and accessible versions.
Read the case studyPentagram’s documented Mastercard identity work shows how a simple mark can anchor a wider system; this analysis proposes a handoff inventory and production QA exercise for consistent use.
Read the case studyMozilla’s 2017 identity work addressed a recognition problem: the nonprofit organization was often associated mainly with Firefox. Developed with Johnson Banks, its system paired a URL-inspired mark and Zilla type with shared rules for typography and bounding boxes, while leaving room for varied imagery and color. The project offers a useful lesson in designing for consistency without demanding sameness—and in treating public feedback as input that still requires editorial judgment.
Read the case studyA proposed information design concept for Power Outage, organized around helping people locate relevant outage information while making data limitations explicit.
Original diagram + working filesRead the case studyRakuten 24 reported relative gains in conversion rate, revenue per visitor, and average order value during a month-long 50/50 landing-page test. The case offers a model for testing performance changes, not a transferable forecast.
Read the case studyRenault and fifty-five connected real-user performance measurements with analytics to examine how landing-page speed related to engagement across markets. The case shows how a large observational dataset can guide where to investigate, while a disciplined follow-up experiment is needed before claiming that a speed change caused more leads.
Read the case studySpotify’s 2024 Wrapped paired personalized listening stories with a coordinated campaign; this analysis proposes consent-aware ways for smaller organizations to turn annual data into a useful recap.
Read the case study
