Video production
Sales videos, product demonstrations and email videos that turn a complicated offer into a clear next step.
See the approach →MARKETING WITH SOMETHING TO SAY.
Good ideas.
Clear stories.
Better marketing.
Bring your value into focus. Explore how video, thoughtful websites and a consistent brand turn attention into a meaningful next step.
Explore the case studiesTHINK / CREATIVE NOTESPLAY. PROVE. CONNECT.
SHOW.
DON’T JUST
TELL.A PRODUCT PROMISE, MADE VISIBLE.
DON’T JUST
TELL.A PRODUCT PROMISE, MADE VISIBLE.
01 / THE IDEA02 / THE PROOF03 / THE ACTION
A CONNECTED APPROACH
The video gets the point across. The website makes the next step easy. The brand holds it all together.
Web design & development
Business websites and content management systems built around clear journeys, maintainable content and measurable progress.
See the approach →Digital marketing & branding
Brand identity, email campaigns and online advertising that connect what a business offers to what its audience needs.
See the approach →A closer look at documented campaigns, website projects and brand systems, alongside original creative studies. Each study follows the brief, the choices and the evidence.
Oura: turn a product constraint into a miniature world
A reading of Oura’s October 2026 campaign, which turns the ring’s small scale and hand placement into a practical miniature world, with production lessons for channel planning, accessibility and honest measurement.
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Slack: turn the customer’s objection into the opening scene
Sandwich turned its initial skepticism about Slack into the launch film’s story: a real team, in its own office, tries a product it did not think it needed. The documented choices offer a useful model for making an unfamiliar B2B service legible through a visible work problem and a credible change of mind.
Original storyboard + working filesRead the case study
Figma: give the marketing team useful page-building blocks
Corey Ward’s account of Figma’s Gatsby and Sanity marketing site describes a page builder that gave editors room to assemble campaign pages, alongside forms, localized content, and a searchable blog. The case points to a practical design challenge: let marketers make meaningful page choices while keeping structure, accessibility, and publishing behavior governed by a component system. A proposed product-section block and launch-page acceptance task show how to turn that balance into an editorial workflow.
Original diagram + working filesRead the case studyDuolingo: make the typography belong to the character
In 2019, Johnson Banks and Duolingo extended the character of Duo beyond the app by shaping a wider identity around a bespoke typeface. The work shows how distinctiveness can come from consistent relationships among brand elements—and suggests practical ways to test and hand off that system.
Read the case studyVolvo Trucks: make the product the proof
A reading of how The Epic Split turns a product promise into a visible demonstration, and how smaller teams can test whether viewers remember that promise beyond counting views.
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Vodafone: a faster landing page, a measurable sales difference
Vodafone's reported landing-page experiment isolated performance optimization from visual and functional changes. Its measured business results are evidence from that test, not a forecast for another site.
Original diagram + working filesRead the case studyFROM BRIEF TO BETTER QUESTIONS
Start with the audience.
Finish with a useful action.
- Understand.Choose the audience, the problem and the promise.
- Create.Make the message visible, readable and consistent.
- Connect.Join the video, the campaign and the destination.
- Measure.Look for useful actions and evidence of progress.
YOUR NEXT GOOD IDEA
Open the project planner →Give your project a clearer brief.
HISTORICAL MARKETING NOTES
From the archive.
Better blogging: examining a 126% lead-generation claim
A worked example separates useful blogging, qualified inquiries and percentage claims, showing what evidence connects content to a business result.
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