Figma: give the marketing team useful page-building blocks
Corey Ward’s account of Figma’s Gatsby and Sanity marketing site describes a page builder that gave editors room to assemble campaign pages, alongside forms, localized content, and a searchable blog. The case points to a practical design challenge: let marketers make meaningful page choices while keeping structure, accessibility, and publishing behavior governed by a component system. A proposed product-section block and launch-page acceptance task show how to turn that balance into an editorial workflow.
Original diagram + working filesRead the case study
