Video production, websites and digital marketing. Read the brief, examine the choices, and follow the evidence behind the result.
31 studies
Human Made documented a TechCrunch rebuild that paired a headless WordPress CMS with a React frontend, preserving the editorial tool while enabling a distinct reader experience. The homepage river made article navigation and measurement part of the same design problem.
Read the case studyThe Economic Times case links responsiveness work with improved reported outcomes; this analysis separates the documented changes from attribution limits and proposes a reader-centered measurement plan.
Read the case studyA documented analysis of Mailchimp’s historical Peach Truck case, focused on the strategic value of place and season, followed by a proposed three-email sequence and measurement plan. The proposed tactics are not attributed to the original campaign.
Original diagram + working filesRead the case studyA proposed CMS model for clear, reusable transit route pages, with service details, exception handling, accessible reading flow, and a publishing checklist. This is an original concept study, not a shipped redesign or a report of measured results.
Read the case studyA vendor-published Vodafone case describes a cookieless customer acquisition campaign and reports a 20% lower cost per sale. This analysis considers what that figure can—and cannot—show, and proposes a measurement approach that connects advertising spend to qualified leads and accepted sales.
Read the case studyA documented Vodafone UK content platform case, interpreted through the workflows and governance choices that make reusable publishing useful across markets.
Read the case studyA comparison framework for separating production resources from message clarity, performance, craft, and commercial value in three Soapbox ads made at different budgets.
Original diagram + working filesRead the case studyA worked example separates useful blogging, qualified inquiries and percentage claims, showing what evidence connects content to a business result.
Read the case study
